Kerri Twigg

Career Coach | Job Search Strategist

I’m Kerri Twigg. I help people to use their stories to find ideal work.

And if they don’t know what kind of work, I help with that too.

Stories + Job Search Strategy.

So You Wanna Know About Me?

I help people use their stories to grow their careers, whether they aim for a “job-job” or running their own business.  And, if you’re not sure what kind of work, I help with that too. Stories + Strategy.

These days, growing your career requires a career brand. People who can share their strengths through compelling stories, on paper, online and in-person land the work.

That’s what I help you with.  I help you figure out your current career brand (through deep listening),  your ideal role (or client) and what career stories to tell to land the work.  And we do this with individual attention on you, your values and experiences.

I don’t tell everyone this, but I am allergic to formulas that make you look like everyone else. You’re more interesting than that.

I have been helping people find and share their stories with confidence for nearly 20 years, 7 in the career management sector. I love this work.

What I Do

I teach career & job search classes and workshops online and in-person.

I run a monthly master class for people who are growing their career

I coach people 1-1 to figure out what they can do next, get clarity on their career story, update their resume/LinkedIn and networking scripts + develop a personalized job search strategy.

I come to coaching with the view that you already know yourself and your strengths better than I can ever know. But, my process and ability to see the awesomeness in you, help you to see it too. My most popular program is Stories and Strategy

I teach resume writing and job search strategy at the University of Winnipeg.

I support businesses as they restructure or downsize. I help support their employees who experience change or job loss.

My influences include:

  • theatre
  • community development
  • humane education
  • social practice artists
  • playwriting
  • the moon

And this might sound soft and romantic, I am wired for action. I am wired to help you to see which parts of your story matter, how they inform the kind of work you were meant for, and then, even more importantly, how to build a plan to make it happen.

You have a big dream about the work you want to be doing. And, it is time to start.

You have a big dream about the work you want to be doing. It is time to start doing it. 

Why Job Search Strategy?

I value the part of my work where I get to help people figure out what work they were meant to do. And I know that is life-changing. Some people come to me just for that clarity.

But, the truth is, I love the strategy piece too.

The strategy is where we get to take your big career dream and make it happen.  We do the resume. We make you look awesome on LinkedIn. You know what you’ll say in an interview. And you know exactly what to say when you’re out networking. This is the action part.

Here’s why: knowing your big dream and landing your big dream are two different things. I want you to have both.

Work Experience

First a few highlights!

The Drama & Art Years

From 1997 – 2013, I worked in the arts.

I have a Theatre & Film BA in Drama in Education.  Drama in education is about how to teach through doing. I wasn’t interested in teaching people to be actors. I wanted them to feel comfortable expressing their ideas. This is still what I do as a career coach and job search strategist.

Beyond teaching, I was offered opportunities to run and create programs. I was naturally good at looking at what our clients wanted and offering programs, sometimes free in communities and sometimes paid classes, to meet that need. I doubled the educational program’s revenue in one year. I was good at getting money for the ideas I had.

I also wrote plays. Some of them won Canadian-wide contests and were produced on small stages.

The HR years

While I got the organization’s I worked for a lot of money, my salary remained low ($32,000ish). I cried about money. I had an M.Ed and it didn’t make sense to me that I was great at my work, but always scraped by.

So I used a method I used to use as a playwright to think about my story and how I might change my circumstances. I discovered that although I loved the arts, the things that brought me joy were:

  • helping people to see their own awesome
  • building programs to support their growth
  • solving problems, the more specific and personal the better

I looked at what kind of roles would allow me to use these skills most often, but also pay better.  It was between HR, Social Work, or Education.

I took HR courses as I worked full-time. And about half-way through my HR Certificate, I landed a job at an HR firm.

The position was Coordinator/Career Transition Consultant. Part of my job was coordinating outplacement services for companies. And the other half was coaching clients and leading workshops. For three years, I worked with people who had just lost their jobs and supported them to find new work. I was trained by exceptional coaches on-the-job.

The more I coached, the more I came up with new ideas, activities, and ways to support people. It was different than how we were doing it in the firm. I make the move to work in a new sector.

The Side-Biz

In 2016, I landed a government job where I got to help community organizations improve their communities. Within 3 days of starting, I was contacted by an HR director to see if I still did career coaching, she wanted me to work with her husband. I did in the evenings.

From there, I got regular inquiries from people wanting to be coached. I started to share my career ideas and activities on LinkedIn and Instagram, and started to make some real money.

For 18 months, I balanced the two. And when I had saved enough money to live on for a few months and had three-month-long waiting-list, I quit my job.

Loving the work, helping people to land and love their work too

Now, my husband and I run the business full-time. I teach webinars, courses, and do 1-1 coaching for people all over the world. I love what I do, and would love for you to love your work (and know why) too.


Education Credentials

I have a B.A in Drama and Psychology, a Masters in Education and an HR Certificate. I am a Certified Resume Strategist.

I invest in my practice by taking new courses every year and networking with professionals. I am committed to knowing the latest trends, strategies and can advise on where to best use them.

I am a member of the Career Professionals of Canada and Manitoba Association for Career Development.


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