These are the three stories you need to know & have in mind during your search.

 

 

1. How you talk to yourself about the work you can do & your value. You can’t tell a great authentic story to a potential employer if you’re calling yourself a loser. Start by telling yourself how incredible you are & worthy of meaningful work.

2. You need to know what your career story through line is. This is consistent & shows up everywhere in your branding. You’ll have micro-stories in there too. It all leads to the same conclusion & brand about you & your work. You selectively show this story in person, on your resume, LinkedIn and on the job.

3. What story does your ideal company tell itself & others? And where do you fit in this story? They all need to be in alignment.